6 reasons not to get too excited about Big Data

06/21/2013 | Management Innovation eXchange

Big Data isn't the magic bullet, as it's increasingly been presented, writes Tim Leberecht. It's important to remember that human realities underpin the data you use and that you should seek a more holistic view of your business, Leberecht argues. "Let's use data to tell our stories, but let's not allow data become our only story," he writes.

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