Coke executive talks marketing

06/21/2013 | Economic Times (India), The

Jonathan Mildenhall, Coca-Cola's vice president of global advertising strategy and creative excellence, said the goal is to keep Coca-Cola brands "top of mind more often than our competitors." He said, "If I can get our fans, particularly on social media, behaving like marketing directors, that's a gift, inspiring them to share and talk about the brands."

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Economic Times (India), The

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