Complaining customers should be treated with respect

06/21/2013 | TrainingMag.com

Less than half of dissatisfied customers will let your business know about the problem, but they will tell plenty of other people, writes Amanda Herder, account manager at Signature Worldwide. For this reason, those customers who bring a complaint to your business should be regarded as an asset. In response, it's important to listen carefully, take responsibility when appropriate and provide a solution, she writes.

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