Don't let past experiences inhibit innovation

06/21/2013 | Inc. online (free registration)

Steve Jobs downplayed the importance of market research, but that doesn't mean you should ignore what consumers think, writes Eric V. Holtzclaw. You should avoid relying too heavily on what's worked in the past as you attempt to develop new ideas. "Instead, companies should focus, like Jobs, on understanding consumers' unmet needs and work in that white space," he writes.

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