Engagement levels for digital video ads lure marketers

06/21/2013 | eMarketer

Almost 6 in 10 marketers say digital video advertisements are better at driving engagement than television ads, according to an AOL Networks survey. Nearly three-quarters of marketers said they plan to increase digital ad spending in the coming year. Marketers overall said digital video ads were more effective at driving awareness than TV ads and cited targeting as the most important factor in planning a digital video campaign.

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