Engagement levels for digital video ads lure marketers

06/21/2013 | eMarketer

Almost 6 in 10 marketers say digital video advertisements are better at driving engagement than television ads, according to an AOL Networks survey. Nearly three-quarters of marketers said they plan to increase digital ad spending in the coming year. Marketers overall said digital video ads were more effective at driving awareness than TV ads and cited targeting as the most important factor in planning a digital video campaign.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA