Facebook rolls out clearer engagement metrics

06/21/2013 | HubSpot.com

Facebook has improved the reports from its Page Insights offering to help marketers better understand how their pages and their content are being used on the site. The company changed its "People Talking About Us" all-in-one metric into five interaction categories: page likes, page mentions and tags, engagement on individual posts, page check-ins, and other page interactions.

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