Gilt Groupe is offering fashion items exclusively through m-commerce to educate consumers about the company's mobile applications. The Summer Must Haves campaign begins Saturday and continues to Aug. 22. "Our members can literally take Gilt with them and shop from wherever they are all summer long, even if they're on the beach. Plus, these summer sales will also feature even bigger discounts and great brands," said Jason John, vice president of online, mobile and social marketing at Gilt.
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