Marketo CEO Phil Fernandez first listened to chief marketing officers in advance of creating his marketing automation product for them, Bruce Rogers writes. "My co-founder and I started the company cold calling on CMOs to ask them what kept them up at night. It was a cathartic moment in one instance listening to a CMO tell a tale of how she was brought to tears by her board because she was challenged to provide information on marketing ROI for which she did not have the answers. Marketo was created to help answer those questions," Fernandez says.
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