Puma taps Foap for social photo-sharing contest

06/21/2013 | Mobile Marketer

Puma is using the the mobile application Foap to power a photo-sharing contest for soccer fans around the world. The free Foap app links to users' Facebook accounts and displays "missions" that prompt users to take an action, such as submitting a photo or video. Foap also allows brands to purchase user-generated photos post-campaign for $10 each for use in marketing materials, with Foap and the photographer splitting the proceeds.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA