Study: Mobile users highly sensitive to bad shopping experiences

06/21/2013 | MobileCommerceDaily.com

Almost 9 in 10 mobile shoppers report a negative experience and a third of them turn to competitors as a result, according to a report by Skava. The study also found that 30% of smartphone users said they would never return after a bad experience. "We assumed that the need for filling in credit card and billing details would be the main reason people don't like shopping on mobile. However, what was surprising was that this wasn't the main reason people didn't shop on mobile –- it was because they found the retailer's websites hard to use," said Danielle McCormick, senior director of marketing at Skava.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA