User-generated content reaches consumers in their own language

06/21/2013 | B2C Marketing Insider

User-generated content marketing is one of the most important social media trends for getting the word out about your brand, writes Justin Butlion. User-generated messages reach other consumers in the language they use to speak to one another, he notes. As a result, numerous companies have sprung up to figure out how to automate the process of turning comments and user reviews into user-generated marketing content, he adds.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY