User-generated content reaches consumers in their own language

06/21/2013 | B2C Marketing Insider

User-generated content marketing is one of the most important social media trends for getting the word out about your brand, writes Justin Butlion. User-generated messages reach other consumers in the language they use to speak to one another, he notes. As a result, numerous companies have sprung up to figure out how to automate the process of turning comments and user reviews into user-generated marketing content, he adds.

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