AT&T Wireless gets McDonald's, Kellogg's as SMS ad clients

06/22/2004 | ClickZ · Wireless Week

AT&T Wireless has inked deals with McDonald's and Kellogg's to let them advertise to the mobile phone company's customers via text messaging. The Kellogg's campaign involves a sweepstakes promotion that requires customer participation; an AT&T spokesman said text messaging is attractive because it allows customers to respond immediately.

View Full Article in:

ClickZ · Wireless Week

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY