Ad spending for top 100 marketers flat in 2007

06/22/2008 | Advertising Age (tiered subscription model)

Major marketers in 2007 responded to a slowing economy and pressure to bring down costs by cutting back on ad spending, according to Ad Age's "100 Leading National Advertisers" report. The study found measured media spending increased just 0.3% for top marketers, and that ad spending posted lower growth than real gross domestic product (2.2%) or inflation (2.8%).

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