Airlines are striving to deal with the economic downturn and a decline in demand by expanding their roster of a la carte fees for everything from checking baggage to using a pillow. The fees are a continued source of frustration to many passengers who complain that the charges are misleading and make it difficult to compare air fares. "There's an increasing feeling among consumers that they're being taken advantage of," said William Maloney, president of ASTA. "Consumers have more rights when they buy a hammer at a hardware store than when they buy a $1,000 airline ticket."
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