Executive: Upfront will be down but not a "disaster"

06/22/2009 | Mediaweek

With the first media shops finally beginning to register their budgets for the upfront, the upfront sales picture reportedly is starting to take shape as being down but not completely out. "We're not looking at a disaster," one ad sales executive said. "If we have to take it on the chin a little bit in the upfront, we'll make up for it in scatter."

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