Meet Professor Google

06/22/2009 | Advertising Age (tiered subscription model)

Google site AgencyLand, available to certain ad shops in beta form, features a library of case studies and videos designed to teach advertising pros about the ins and outs of digital advertising and Google's tools in particular. Some in the agency world have been leery of Google out of the worry the search giant could seek to eliminate the agency from the marketing equation. But familiarity with search and other Google offerings are interactive ad basics these days. "We're not going to deal with an agency that doesn't know Google," one marketer said. "It's a barrier to entry."

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