New measurement tool tracks online buzz

06/22/2009 | Hollywood Reporter, The

Wetpaint, a company that provides templates for easy Web site construction, has launched Fandex, a new research tool that shows networks how much buzz their series are creating online. HBO's "True Blood" has proven to be the most buzz-worthy so far by Fandex, but Showtime's "Weeds" also has drawn significant fan interest.

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