New "product ad" unit being tested by Google

06/22/2009 | Wall Street Journal, The

Google is testing a new "product ad" unit that will yield images and prices for items with search results. The ads, which will be shown to a select group of users in the U.S., are not billed by the click but when a user buys an item. Google's commission is determined by the marketer; the actual list of products that are shown in a search depends on factors, including the size of the commission, the match between query and ad, and the number of clicks each ad generates, according to this post.

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