No major ad drop-off for GM

06/22/2009 | Wall Street Journal, The

General Motors will maintain advertising spending at between $40 million and $50 million per month as it undergoes bankruptcy reorganization. While the automaker's ad outlays fall short of its $2 billion annual spend in year's past, the ad spend doesn't represent a major drop-off from recent months. GM's media buying shop, Publicis agency Starcom MediaVest, is owed about $121.5 million and is looking to obtain "critical vendor" status in bankruptcy court.

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Wall Street Journal, The

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