Small shops connect with customers online

06/22/2009 | Pittsburgh Post-Gazette

Small enterprises such as Dozen Bake Shop in Pittsburgh use social media to generate buzz among their fans. The bakery uses Facebook and Twitter to immediately reach customers with promotions and lure them into the store. The advantage and disadvantage of using social media instead of mass media, a marketer notes, is that your message reaches only those who want to hear it.

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