Small shops connect with customers online

06/22/2009 | Pittsburgh Post-Gazette

Small enterprises such as Dozen Bake Shop in Pittsburgh use social media to generate buzz among their fans. The bakery uses Facebook and Twitter to immediately reach customers with promotions and lure them into the store. The advantage and disadvantage of using social media instead of mass media, a marketer notes, is that your message reaches only those who want to hear it.

View Full Article in:

Pittsburgh Post-Gazette

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager, Internal Audit
Cincinnati, Ohio
Art Director (
New York, New York
Designer - Charter Club RTW Wovens
New York, New York
District Manager
Crescent Electric Supply Co.
Anchorage, AK
Associate - Beauty Trend & Event Merchandising
Saint Petersburg, Florida