Tips to keep e-mails out of spam folders

06/22/2009 | Internet Retailer

FreshAddress President Austin Bliss offers suggestions for online retailers interested in keeping their marketing e-mails from hitting their prospective customers' spam folders. "Repeated attempts to a known undeliverable address is the behavior of a spammer," Bliss said. "Over 30% of your customers will change their e-mail addresses this year. Watch for inactivity."

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