What makes the best retailers the best

06/22/2009 | Bloomberg Businessweek

Consultant George Whalin's new book, "Retail Superstars: Inside the 25 Best Independent Stores in America," offers some clues to how small businesses succeed beyond the standards of location, selection and pricing. Whalin says the best stores engage their customers, provide a high level of in-store expertise and stay true to their core values.

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