Yahoo! launches My Display Ads for small, medium marketers

06/22/2009 | Advertising Age (tiered subscription model)

Yahoo! is targeting small to medium marketers -- especially those that use search or don't advertise online at all -- with its new self-serve ad tool, My Display Ads. "This just opens up access to small advertisers, which we think is important to the overall market," said Joanne Bradford, senior vice president of sales.

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