Ben & Jerry's and Target promote volunteering with ice cream

06/22/2010 | Minneapolis/St. Paul Business Journal

Ben & Jerry's is debuting Berry Voluntary and Brownie Chew Gooder at Target. The ice-cream brand and retail store are promoting community volunteering through "Scoop it Forward," an effort that includes an affiliate website that helps consumers find local volunteer opportunities.

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Minneapolis/St. Paul Business Journal

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