Expertise isn't the only route to must-read content

06/22/2010 | SmartBrief/SmartBlog on Social Media

You don't need to be a know-it-all to produce must-read content for your users or your industry peers, says CME Group's Allan Schoenberg. Your own expertise is a valuable resource, but the most heavily trafficked content is usually outward-facing, Schoenberg says. That means that interviewing other thought-leaders and pointing your readers to smart things people are saying elsewhere can be highly effective ways to build up your brand.

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