Franchises find it tough to retrain deal seekers

06/22/2010 | Wall Street Journal, The

Restaurants are finding the process of weaning customers away from recession-era meal deals may take longer than they'd like, The Wall Street Journal reports. Franchises, including Sonic and California Pizza Kitchen, are reporting slowed sales as they move away from last year's deep-discount promotions, while others including Brinker-owned Chili's are trying to woo customers with new promotions that take less of a bite out of the bottom line, including a new line of $5.99 burgers.

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