More restaurants tie rewards to social networks

06/22/2010 | MarketingVOX

Starbucks pays its Foursquare mayors in discounted coffee, Tasti D-Lite awards additional customer-loyalty points when members check in via Foursquare or Twitter, and a new app actually pays users in cash for checking in. Increasingly, restaurants are discovering that location-based social marketing programs not only spur customer loyalty but also provide a yardstick to measure ROI on social marketing efforts.

View Full Article in:

MarketingVOX

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations