More restaurants tie rewards to social networks

06/22/2010 | MarketingVOX

Starbucks pays its Foursquare mayors in discounted coffee, Tasti D-Lite awards additional customer-loyalty points when members check in via Foursquare or Twitter, and a new app actually pays users in cash for checking in. Increasingly, restaurants are discovering that location-based social marketing programs not only spur customer loyalty but also provide a yardstick to measure ROI on social marketing efforts.

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