Target hopes credit card discounts spur sales

06/22/2010 | Wall Street Journal, The

This fall, Target will offer discounts on purchases made with its store-branded credit cards in an effort to boost sales. Target's sales suffered during the downturn as shoppers cut back, and the chain took an additional hit as a growing number of store-branded credit card holders defaulted. Some industry watchers say the plan offers Target a greater edge against competitors such as Wal-Mart.

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