Almost 25% of smartphone owners use m-commerce apps

06/22/2011 | Internet Retailer

About 24% of iPhone owners and 21% of Android users have accessed a mobile shopping application during the past three months, according to a report from Forrester Research. Retail marketers are expected to make sizable investments in mobile shopping apps to prepare for an increase in m-commerce, the report says, a fact that shows merchants are moving beyond the experimental stage.

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