Study charts consumer feelings for mobile ads

06/22/2011 | MediaPost Communications

While most consumers welcome some mobile advertising, especially from their cellphone carriers, large majorities prefer to keep the offers to two a month or less or to be able to specify how many offers they receive, according to a study by Upstream and Luth Research. "Mobile is not a broadcast, volume- or spam-driven game but, rather, a very personal medium," says Upstream's Michael Linnert.

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