Chevy's "Transformers" cross-promotion continues

Bumblebee, the yellow-and-black Chevrolet Camaro from the "Transformers" films, has returned in a Commonwealth, Detroit, ad that shows a boy watching the car transform on screen before a yellow Camaro pulls up in his driveway. "Bumblebee, is that you?" the boy whispers into the grille of the car as the spot closes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL