Chevy's "Transformers" cross-promotion continues

Bumblebee, the yellow-and-black Chevrolet Camaro from the "Transformers" films, has returned in a Commonwealth, Detroit, ad that shows a boy watching the car transform on screen before a yellow Camaro pulls up in his driveway. "Bumblebee, is that you?" the boy whispers into the grille of the car as the spot closes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA