What's the next Jelly Belly flavor?

06/23/2003 | Chicago Tribune (tiered subscription model)

Jelly Belly Candy has combined Jelly Belly flavors with chocolate pieces which the company's chairman says "is the biggest new product we've introduced since Jelly Belly." The idea came from candy buyers at Target who asked Jelly Belly if it could create a product akin to M&M's Colorworks.

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