Quaint brands seek revival

06/23/2005 | NYTimes.com

Trendwatchers at the Licensing 2005 show are noticing a revival of quaint, humble and shopworn brands and logos from a simpler era. Nostalgic icons, like Necco brand Necco Wafers and Clark Bars, the cornball 1970s animated character Underdog and other throwbacks are proving to be the hits of the show.

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