Top Cannes contenders show power of ideas

06/23/2006 | USA Today

The contenders for this year's Cannes Lions International Advertising Festival's Film Lions for the best spots and Titanium award for innovation are evidence that the most powerful ads are ones that rely on bold ideas rather than high-tech bells and whistles. "As the world becomes more multidimensional, the things that stand are the simplest concepts," said John Osborn, CEO of BBDO, New York.

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