Agency consolidation, new branding likely for MillerCoors?

06/23/2008 | Advertising Age (tiered subscription model)

Although executives of the forthcoming MillerCoors alliance say they have no plans to consolidate shops after the joint venture goes into effect next week, most agency partners believe some consolidation is likely. Coors CMO Andy England will retain that title, but he'll be reporting to Miller CEO Tom Long, who reportedly has taken a hands-on approach at Miller with regard to marketing.

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