Kit Kat recognized for its edible postcards in Japan

06/23/2009 | Advertising Age (tiered subscription model)

Nestlé's Kit Kat and its agency JWT Japan won the Media Grand Prix award at the Cannes Lions International Advertising Festival for creating edible postcards that are sent to Japanese students wishing them luck on exams. "It was a brilliant idea, flawless execution and amazing results," media jury president Nick Brien said. "They created a business model that didn't exist before."

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