Kit Kat recognized for its edible postcards in Japan

06/23/2009 | Advertising Age (tiered subscription model)

Nestlé's Kit Kat and agency JWT Japan won the Media Grand Prix award for creating edible postcards that are sent to Japanese students, wishing them luck on exams. Nestlé partnered with Japan's post office to create the edible good-luck charms, which are sold only at post offices, creating a retail channel with no competition.

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