Lenovo thinks local with new marketing drive

06/23/2009 | Advertising Age (tiered subscription model)

Chinese PC maker Lenovo Group has mostly scaled back its worldwide ambitions and instead is targeting potential customers in its own country as well as potential new marketers such as Russia. The company also has extended its marketing outreach to rural parts of China, where it is sponsoring free screenings of feature films in more than 3,000 villages and small towns in 31 provinces, and offering demonstrations of its products.

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