Marketing Mercedes in the downturn

06/23/2009 | Adweek

How do you sell a line of luxury cars in the midst of an economic recession? Steve Cannon, the vice president of marketing for Mercedes-Benz USA, tells Adweek that customers think of the car as a luxury, not as a necessity. "We've got lots of E-Class customers out there and it's important in a time like this to work with your loyal customer base," Cannon said. "It's easier to maintain loyalty than it is to [try for] conquest in a tough, tough market."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR