Consumer-electronics firms looking to do business with Wal-Mart should make sure their products are not too complicated and can be understood by the majority of consumers, according to Gary Severson, senior vice president and general merchandise manager at the retail giant. During a one-on-one discussion with CEA President and Chief Executive Officer Gary Shapiro, Severson said CE companies should "focus on simplicity [and] get away from bells and whistles. The majority of customers (are) not tech-heads. They just want a good experience and good things to happen."
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