Word of mouth: Still a marketing bargain


A recession is a great time to push word-of-mouth advertising because everyone else is dialing back their efforts, Andy Sernovitz writes. It's inexpensive and ensures your company will be on top when the economy picks up again. "WOM works regardless of the economy," he writes. "In boom or bust, people will continue to tell their friends about fantastic products and experiences." Read more at SmartBlog on Smart Media.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA