Chevrolet offers virtual test-drives on Xbox 360

06/23/2010 | Mediaweek · MediaPost Communications

General Motors brand Chevrolet is the first marketer to run a campaign using the controller-free Kinect for Xbox 360, which reads and transfers user movements to the gaming screen. Users will be able to virtually test-drive Chevy's electric model Volt, via the campaign from Microsoft Advertising.

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Mediaweek · MediaPost Communications

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