Chipotle celebrates 1,000 restaurants

06/23/2010 | QSRMagazine.com

Culinary school alum Steve Ells planned to open a single burrito joint in 1993 as a way to finance his dream of opening a fine-dining restaurant. But consumers quickly caught on to Chipotle's burritos and Ells built the chain into a publicly traded company that just opened its 1,000th location. Along the way, Ells has expanded his "Food with Integrity" mission that includes serving humanely raised meats and organic produce, a practice that resonates with guests.

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