How to attract and keep strong talent

06/23/2010 | Bloomberg Businessweek

Keep your best workers and attract new ones in the changing labor market by managing the "employment value proposition" -- the sort of employment brand -- you offer your staffers. First, assess workers' perceptions of your company as an employer, then outline and communicate your value proposition, whether it's a satisfying work-life balance or a supportive workplace. And finally, measure how successfully you stack up to that.

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