Online ad industry preps system to monitor user privacy

06/23/2010 | Wall Street Journal, The

A coalition of groups, including the Interactive Advertising Bureau, Council of Better Business Bureaus and Direct Marketing Association trade group, in the next few months will begin to self-police behavioral ads to ensure user privacy rights are being respected. The monitoring system, which is being coordinated by Better Advertising Project, New York, is seen as a potential way to avoid having new federal rules imposed on the online ad industry, according to this article.

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