Pampers reaches out to dads

06/23/2010 | New York Times (tiered subscription model), The

Procter & Gamble diaper brand Pampers is beginning to market to dads with events that appeal to men. The company hosted a "Daddy Play Date" in New York City, and on Father's Day, New Orleans Saints quarterback and Pampers spokesman Drew Brees threw the first pitch at a Yankees-Mets game, wearing a Pampers T-shirt.

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New York Times (tiered subscription model), The

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