Starbucks brews collaboration with sustainability challenge

06/23/2010 | QSRMagazine.com

Starbucks asked consumers for ideas to help it reach its goal of using only reusable or recyclable cups by 2015. The winning idea was Karma Cup, in which a chalkboard is marked each time a reusable cup is used, and a free drink is given for a certain number of marks.

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