Volvo touts "Twilight" movie tie-in with online promo

06/23/2010 | Brandweek

The Volvo XC60 is featured in the soon-to-be-released vampire film "The Twilight Saga: Eclipse," and to support the tie-in, Volvo has an online promotion ready to go. Last year, Volvo developed a campaign around "The Twilight Saga: New Moon," which also featured one of its cars.

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