Carl's Jr. campaign focuses on product

06/23/2011 | Los Angeles Times (tiered subscription model)

CKE Restaurants is launching an ad campaign for its Carl's Jr. chain that abandons its typical focus on scantily clad models to focus on a new fried-chicken sandwich. The ad by David & Goliath shows a mouthless robot failing to dig into the new sandwich, accompanied by the tagline: "Machines can't eat it, so machines shouldn't make it."

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