Carl's Jr. campaign focuses on product

06/23/2011 | Los Angeles Times (tiered subscription model)

CKE Restaurants is launching an ad campaign for its Carl's Jr. chain that abandons its typical focus on scantily clad models to focus on a new fried-chicken sandwich. The ad by David & Goliath shows a mouthless robot failing to dig into the new sandwich, accompanied by the tagline: "Machines can't eat it, so machines shouldn't make it."

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA