Choosing the right market for your new company

06/23/2013 | Forbes

Choosing the right market is essential for building a successful company, writes Matt Ehrlichman, CEO of Porch. Look for an opportunity that ignites your passion, is supported by promising macroeconomic trends and allows you to apply your strengths, he recommends. "Focus on what you are uniquely great at so you can sustain a competitive advantage," he writes.

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